With Lucky Strike and Marlboro as exceptions (episode 1-3, season 1, Mad Men) , the advertising industry has always struggled to brand and market cigarettes. Looking at vintage ads for Newport, Camel or Chesterfield they all say the same thing – switch to us, our ciggs taste better. Getting peoples attention has however never been a problem for anti-smoking organizations. Here are 10 creative ads in the battle to make people stop smoking.
10. Welcome to Marlboro Country
Let’s start with an oldie. The classic campaign against Marlboro’s “Welcome to Marlboro Country, was one of the first anti-smoking ad campaigns to get wide-spread attention. Primarily for its creative interpretation of Marlboro Country. Another famous example you might recollect is the photo of a graveyard, titled “Welcome to Marlboro Country”.
9. No Smoking!!!
Perfect ad placement.
8. Hang man
7. Kill a Cigarrette and Save a Life
6. Smoking Lips
5. The Reaper
2. 300 times more lethal than crime
1. Ashes to ashes